Traffic tip #26
Write keyword-rich press releases.
Write keyword-rich press releases and submit them to such places as
PRWeb, URLwire, BusinessWire, PR Newswire and Market Wire,
publicizing your new site, or a new section of your site.
Press releases can give you a burst of immediate traffic AND provide longterm
links to your site.
They may even result in journalists phoning you for an interview.
A few years ago, the main aim of a news release was to catch the attention
of an editor or journalist. These days, you're often aiming directly at Internet
users.
When writing the news release, keep the reader in mind all the time. You
must catch the reader's attention very quickly, using phrases that entice the
person to read the article AND click on a link to visit your site - either to the
main page or to a special landing page.
Write the press release as though you're writing an article for a newspaper.
This means you must have a short, snappy introduction.
Write concisely.
Write the most important point in the FIRST sentence. Then write your
second most important point, and so on.
Here's useful article by Larry Chase:
How to Attract Traffic to Your Site Using Press Releases.
A useful tool to speed up news release distribution is PressEqualizer.
Page 30
Write keyword-rich press releases.
Write keyword-rich press releases and submit them to such places as
PRWeb, URLwire, BusinessWire, PR Newswire and Market Wire,
publicizing your new site, or a new section of your site.
Press releases can give you a burst of immediate traffic AND provide longterm
links to your site.
They may even result in journalists phoning you for an interview.
A few years ago, the main aim of a news release was to catch the attention
of an editor or journalist. These days, you're often aiming directly at Internet
users.
When writing the news release, keep the reader in mind all the time. You
must catch the reader's attention very quickly, using phrases that entice the
person to read the article AND click on a link to visit your site - either to the
main page or to a special landing page.
Write the press release as though you're writing an article for a newspaper.
This means you must have a short, snappy introduction.
Write concisely.
Write the most important point in the FIRST sentence. Then write your
second most important point, and so on.
Here's useful article by Larry Chase:
How to Attract Traffic to Your Site Using Press Releases.
A useful tool to speed up news release distribution is PressEqualizer.
Page 30
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