Type in all sorts of different phrases and study the titles that appear in the
top 10.
You'll soon be brimming with ideas on ways you can improve your page
titles.
Checking how enticing the information is in your meta description tag can
help, too. Some search engines display this information in their search
results.
If you have a well established site, you may have written many of your page
titles and meta descriptions years ago when you knew less about marketing
than you do now. If so, it's time for another look at them.
Traffic tip #9
Organic SEO - a few key points.
Search engines are getting cleverer all the time. You can try to outsmart
them but to me it makes more sense to work WITH them.
They're gradually getting better at sifting out low quality websites and
ranking them poorly. So build high quality websites containing genuinely
useful material that other people want to link to.
The basics of good search engine optimization are fairly simple. Here's a
very quick summary:
· You need to make it easy for a search engine to figure out the topic
of your page.
· Find appropriate keywords or key phrases and use them in the title,
in the page heading, in the introduction, throughout the article, in the
meta description, in alt tags, at the end of the article, in links on the
page, in bold or italics, and perhaps in a list on the page.
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