More cunning marketers create an email capture or NameSqueeze page.
They give away a useful free report or mini-course. If visitors want it, the
only way to get it is to hand over an email address.
Their free report or mini-course then promotes the ebook.
It's extra work, but this technique captures many more email addresses (for
more repeat visits) and increases the number of sales.
John Reese uses this technique brilliantly to promote his newsletter and
CDs. You can see it in action here.
I'm a keen subscriber because I like to keep a close eye on whatever John
does.
Traffic tip #55
Try offline advertising.
Try experimenting with offline advertising, in newspapers and in magazines
in your niche. Tempt people to reply by offering a free report or free minicourse.
You're likely to have a better return on investment if you concentrate on
collecting email addresses, rather than trying to sell directly on the first page
of your site.
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