It has just been heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.
If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.
So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.
Personally I think it would be a smart move by Google to acquire FeedBurner, simply because Google could then start to serve their own ads (Adsense or DoubleClick) into the RSS stream.
Remember when people first started talking about advertising appearing within RSS feeds and the enormous backlash! Slowly over time we have begun to notice more and more RSS feeds appearing in the readers with supporting adverts.
Note: of caution to this post that although the source is VERY good, it has not been officially confirmed by Google.
If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.
So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.
Personally I think it would be a smart move by Google to acquire FeedBurner, simply because Google could then start to serve their own ads (Adsense or DoubleClick) into the RSS stream.
Remember when people first started talking about advertising appearing within RSS feeds and the enormous backlash! Slowly over time we have begun to notice more and more RSS feeds appearing in the readers with supporting adverts.
Note: of caution to this post that although the source is VERY good, it has not been officially confirmed by Google.
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