Website Conversion Rate: The More Keywords Means More Sales

The website conversion rate for your site should concern you. This is all about how many visitors your website
gets and what it takes before you make a sale. It's called conversion because you are 'converting' a casual visitor into a buyer. Website conversion is important because when you increase the rate that your website visitors convert into
buyers, you make more money but without can increase your costs.
This Means:If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions. So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.
So how can I improve my conversion rate?
By making changes to the headline of your website you can Improve your conversions. These are the very first Pieces of text that appear on a web page and will most likely determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and intrigue them enough to keep reading
and find out what you have to say.You need to provide content interesting and relevant enough for them to want to read more. If this is done effectively and your job is more than half done. Do it poorly though, and nothing else will help much.
Write with the 'skimmer' in mind.
Studies have been made of people surfing the Internet and they revealed that the vast majority of surfers skim through a document before they are drawn in and decide to read it. This is a big reason why the headline is important. Your sales page should also written if possible with sub headings that focus on any benefits your targeted visitor will get by using the product or service you are offering.
As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content
interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it ends up costing them a lot of money and loss of sales.