Traffic tip #77
Make it easy for reporters to write about you.
Check your "About Us" page. Does it provide all the information a reporter
needs to write about you - and up-to-date contact info so the reporter can
contact you with questions?
Is your "About Us" page bland and boring? If so, dump it and create a new,
lively, fascinating one.
Provide a complete media kit containing some fascinating snippets of info
about your business.
Bonus tip #1
Get free publicity offline.
Many affiliates totally ignore offline publicity. Perhaps you can persuade
your local newsletter to write an article about you. I have.
Here's a tip from Bill Hartzer:
"Get free publicity for your website and your business. Jeff Crilley, an
Emmy Award Winning television reporter, will tell you how to write a
'killer' press release, how to come up with ideas that are guaranteed to
get media coverage, how to hold a news conference the media will
love, and how to keep reporters coming back for more. I've used many
of his methods to get a lot of media attention for some of my websites
and client websites, and using the media to get free publicity is a great
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