way to get noticed, get links, and get articles in major online
publications written about your site."
Another very useful site for tips on getting free publicity is
PublicityHound.com. For publicity seekers, the site's free newsletter is well
worth getting.
Put your URL on your business cards, on stationery, t-shirts, caps, bumper
stickers. Make your message REALLY memorable.
Crazy offline stunts can work wonders. Here's an example of one - a canine
concert where the music is pitched at a level only dogs can hear. It was
organized to promote a Joe Vitale book:
The Stunt that Made the Dogs Dance
If you're scoffing at this stunt and think it's ridiculous, don't be so stodgy.
You're a marketer, remember? The person responsible for this stunt, Joe
Vitale, probably earns your income multiplied many times. Stunts can
generate traffic and revenue.
Bonus tip #2
Remember your OTHER websites.
If you're launching a new website, one of the fastest ways to get the search
engines to find it and index it is to get a link from a high PageRank page on
a large, busy, well established site.
Does that sound like a site you already own? If so, link to your new site in a
relevant way.
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