Don't provide a link from every page. Search engines regard that as
excessive crosslinking. To them, it looks unnatural.
Moving forward…
What will you actually DO with the traffic.
Once you get more visitors, what will do with them? There's no sense in
putting a lot of time and effort into attracting more visitors if they quickly
leave without buying anything.
If you can increase your conversion rate just a tiny little bit, say from 1% to
2%, you'll DOUBLE your income. So think carefully about the impression
your site creates and look for ways to improve it.
Also, consider the paths your visitors will take through your site. Picture
them landing on ANY page. What will they see? Where are they likely to
click next? Is that what you really want them to do?
Analyze each page. Which is the important link on the page? Can you make
it look more enticing? Can you make it more prominent?
No matter which page they land on, you need to steer visitors in the
direction of income-generating pages.
MarketingExperiments.com has a powerful example of how a few small
changes on a landing page can mean a 40% or more increase in
conversions. The report, Optimizing Landing Pages 2006, is free.
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