Stephen Mahaney offers a wealth of information in this article:
12 Essential Strategies for Building & Structuring Inbound Links
(Both those articles are excellent examples of experts getting articles
published on other people's sites.)
Also, here's one of the many warnings from Google:
"Keep in mind that our algorithms can distinguish natural links from
unnatural links. Natural links are links to your site that develop as part
of the dynamic nature of the web when other sites find your content
valuable and think it would be helpful for their visitors. Unnatural links
are links to your site placed there specifically to make your site look
more popular to search engines."
Source: http://sitemaps.blogspot.com/
Google's webmaster guidelines say plainly:
"Don't participate in link schemes designed to increase your site's
ranking or PageRank."
Traffic tip #18
Publish articles on your site and invite other sites to publish them on
their sites, with a link to you.
Some websites make it very easy for other sites to reprint their articles. At
the end of each article on their site, they publish a note giving people
permission to reprint the article providing the source box at the end is
published, too.
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