(Caution: Although this technique apparently works well for those who do it,
I don't use this technique. My goal is to have almost all unique content on
my sites. I wonder if the technique may not work quite so well some time in
the future. I could be wrong, but I speculate that as search engines become
more and more clogged with junk sites, search engines will get much
tougher on duplicate content. Sites which don't publish duplicate content
will benefit, I believe.)
Traffic tip #19
Publish a lively, useful newsletter.
Let's say you have 3,000 people a week - or month - visiting your site. Most
of them are going to look at one or two pages and then disappear, perhaps
never to be seen again.
You need a way to persuade them to return.
Writing your own newsletter is an excellent way of boosting repeat traffic. A
newsletter reminds readers that your site exists.
To encourage repeat visitors, you can tell your readers about new articles
you've added to your site. You can also remind them of articles they may
have missed. You can tell them about a survey you're running on your site,
a special report, or interesting new posts on your forum.
While you're writing your newsletter, keep asking yourself, "Is this item
useful? How can I make it MORE useful?"
If you're not keen on writing, you can outsource the writing or simply publish
brief notes which let your readers know that your site has been updated. My
newsletters tend to be long, but yours doesn't have to be.
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