Newsletters enhance your reputation, add to your credibility and - best of all
- give you repeat opportunities to make a sale.
Another advantage of publishing a newsletter is that when you want to
launch a second or third website, you can give it a flying start simply by
mentioning it in your newsletter.
If you haven't published a newsletter, you'll find that the technical side of it
is much easier than you imagined.
A good, reliable way to publish a newsletter is to use Aweber to distribute it.
Aweber takes the hassle out of newsletter publishing.
Using a professional service like Aweber and a double opt-in sign-up
process gives you protection against spam complaints. Aweber has been
around for years, has an excellent reputation and one of the highest - if not
THE highest - successful delivery rates online.
It automatically handles subscribes and unsubscribes.
It gives you a form you simply paste into your website to start collecting
email addresses, and it even provides newsletter templates. It's a wonderful
service. I use it for two of my newsletters and highly recommend it. It's
much better than a more expensive distribution service I also use.
It's tricky switching one from service to another. Because of inertia, you're
likely to lose a large percentage of your readers if you have to switch to a
new service. So make sure you start with a well established, reliable
company that's here for the long haul.
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