Traffic tip #63
Create your own fan club.
Here's something which may work for sites in some industries.
I was visiting a site the other day and saw a link which said "Join My Fan
Club". Curious, I clicked the link and was taken to Frappr where you can
invite people to join your "Group Map" or "Friend Map" to see where they all
live.
Getting on your Friend Map will help your website visitors feel they're part of
a community and help them remember your site.
Try a "See Where We Live" link to spark people's curiosity.
Traffic tip #64
Effective PPC advertising.
Create special landing pages for your paid traffic.
If you're using tips No.1 and No.2 - providing lots of fresh, high quality
content - there's a strong risk that your paid advertising visitors will be
distracted by your free content. Too many of them are likely to click around,
read a lot of stuff and disappear without buying anything.
When you're paying for traffic, you can't afford to let that happen. It's
essential that you have a high conversion rate.
So, for paid traffic, either create simple, uncluttered landing pages with no
distractions, or special mini-sites with no distractions.
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