You need to focus your visitors' attention on the link to the affiliate product
or on the sign-up form for your newsletter or mini-course.
If your conversion rate is high enough, you can buy advertising on Google's
AdWords, at Yahoo! Search Marketing, at MSN AdCenter and in pay-perclick
search engines.
Among all the options, Google's AdWords is a big favorite.
However, there are pitfalls aplenty.
If you get things right, AdWords works brilliantly. If you get things wrong,
you can lose lots of money fast.
AdWords specialist Perry Marshall has written a quick free email course.
Reading it should stop you from making costly errors.
You can find out more about the free course here:
5 days to success with Google AdWords
Buying pay-per-click advertising is also an excellent way to test your site's
conversion rate. You can buy a little traffic and experiment, changing the
heading on the page, the introduction, the graphic, the preselling, etc, to
see which version gives you the highest visitor-to-sales ratio.
You can find out more about pay-per-click search engines at:
PayPerClickSearchengines.com.
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