Converting Visitors into buyers or recurrent customers is all about using the right keywords and the way you portray your services, keeping the potential customers attention is the key to productivity. writing content that gets straight to the point is more likely to entice a visitor to read on and eventually buy.
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Showing posts with label Conversion. Show all posts
Showing posts with label Conversion. Show all posts
Thursday, 22 November 2007
Monday, 13 August 2007
Website Conversion Rate: The More Keywords Means More Sales
The website conversion rate for your site should concern you. This is all about how many visitors your websitegets and what it takes before you make a sale. It's called conversion because you are 'converting' a casual visitor into a buyer. Website conversion is important because when you increase the rate that your website visitors convert into
buyers, you make more money but without can increase your costs.
This Means:If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions. So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.
So how can I improve my conversion rate?
By making changes to the headline of your website you can Improve your conversions. These are the very first Pieces of text that appear on a web page and will most likely determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and intrigue them enough to keep reading
and find out what you have to say.You need to provide content interesting and relevant enough for them to want to read more. If this is done effectively and your job is more than half done. Do it poorly though, and nothing else will help much.
Write with the 'skimmer' in mind.
Studies have been made of people surfing the Internet and they revealed that the vast majority of surfers skim through a document before they are drawn in and decide to read it. This is a big reason why the headline is important. Your sales page should also written if possible with sub headings that focus on any benefits your targeted visitor will get by using the product or service you are offering.
As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content
interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it ends up costing them a lot of money and loss of sales.
Monday, 7 May 2007
How to Increase Your Conversion Rates By Up to 500%
How to Increase Your Conversion Rates By Up to 500% Using the Free Google Website Optimizer
Google recently released a new tool called the "Google Website Optimizer". Those familiar with testing conversion rates know that the best way to do this is to "split test". Google Website Optimizer makes split testing multiple variations of a page surprisingly easy and efficient. For those of you who don't know what split testing is, let me explain..Say you have a page setup for gathering leads, it consists of a header, a few short bullet points, your lead capture form and your footer. Let's say this original page has a conversion rate of 6% - for every 100 visitors the page recieves, 6 of them fill out the form and submit it.When you split test, you create numerous variations of this original page, each variation being slightly different (usually only 1 change per variation). So, in one variation you might change the header, in another you might change the bullet points and so on. You then use a split testing script that rotates your traffic to one of these various pages you've setup. You continue this process until you find the best converting combination possible. For a normal lead capture, most people aim for 30-45% before retiring their efforts.With Google Website Optimizer, you can test all combinations of your page at once.Here's how it works..First, you supply the original page you'd like to create variations of; this can be a lead capture, a sales page, whatever page leads to a conversion of some sort. Next, you supply the successful conversion page. For a lead capture, your conversion page would be your thank you page, for a sales process, it may be the "thanks for your order" page and so on.Now you're able to break the page you want to test into as many different sections as you'd like by inserting simple javascript into the page. For a common lead capture page, you might break it into a header, bullet points, lead capture form, and footer, but it's entirely up to you how many sections you want to use.After you've broken down your page into sections, it's now time to create variations of each of the different sections. The first site I tried with Google Website Optimizer was an old lead capture page that I hadn't got around to optimizing. I broke the page into 4 sections (header,bullet points, form, and footer). I then created 1 variation for each section. For the header, I tried a shorter version of the header with slightly different wording. For the bullet points, I tried shortening them and getting rid of one of the bullet points. For the form, I created a version with a custom question field (the original is just name/email). And for the footer variation, I added a post script that said, "P.S - You will only see this page once, so don't miss out on this one time offer!".The results are in!After letting it run for roughly 3 days and a few hundred visitors, I successfully took the original conversion rate of 6% and increased it by over 500%! That means I'm now seeing a conversion rate of 30% - all it took was 15 minutes of my time to setup the Google Website Optimizer. So what was the best combination?The winning combination was the original header, the shorter bullets with one removed, the original form, and the footer that had the added post script.I'm going to continue testing this page with a few different variations and see if I can't get it closer to a 50% conversion rate.So what does this mean to my bottom line?Well, if this were a PPC campaign I would have just cut my cost per conversion by 500%. If that was a large budget campaign, that could mean saving thousands of dollars per month. Overall, I have to say, the Google Website Optimizer is a great product, and the fact that it's free for Adwords advertisers is even better. Now if only they could clean up their search results..but that's a topic for a different story.You can sign up for Google Website Optimizer at http://services.google.com/websiteoptimizer
Google recently released a new tool called the "Google Website Optimizer". Those familiar with testing conversion rates know that the best way to do this is to "split test". Google Website Optimizer makes split testing multiple variations of a page surprisingly easy and efficient. For those of you who don't know what split testing is, let me explain..Say you have a page setup for gathering leads, it consists of a header, a few short bullet points, your lead capture form and your footer. Let's say this original page has a conversion rate of 6% - for every 100 visitors the page recieves, 6 of them fill out the form and submit it.When you split test, you create numerous variations of this original page, each variation being slightly different (usually only 1 change per variation). So, in one variation you might change the header, in another you might change the bullet points and so on. You then use a split testing script that rotates your traffic to one of these various pages you've setup. You continue this process until you find the best converting combination possible. For a normal lead capture, most people aim for 30-45% before retiring their efforts.With Google Website Optimizer, you can test all combinations of your page at once.Here's how it works..First, you supply the original page you'd like to create variations of; this can be a lead capture, a sales page, whatever page leads to a conversion of some sort. Next, you supply the successful conversion page. For a lead capture, your conversion page would be your thank you page, for a sales process, it may be the "thanks for your order" page and so on.Now you're able to break the page you want to test into as many different sections as you'd like by inserting simple javascript into the page. For a common lead capture page, you might break it into a header, bullet points, lead capture form, and footer, but it's entirely up to you how many sections you want to use.After you've broken down your page into sections, it's now time to create variations of each of the different sections. The first site I tried with Google Website Optimizer was an old lead capture page that I hadn't got around to optimizing. I broke the page into 4 sections (header,bullet points, form, and footer). I then created 1 variation for each section. For the header, I tried a shorter version of the header with slightly different wording. For the bullet points, I tried shortening them and getting rid of one of the bullet points. For the form, I created a version with a custom question field (the original is just name/email). And for the footer variation, I added a post script that said, "P.S - You will only see this page once, so don't miss out on this one time offer!".The results are in!After letting it run for roughly 3 days and a few hundred visitors, I successfully took the original conversion rate of 6% and increased it by over 500%! That means I'm now seeing a conversion rate of 30% - all it took was 15 minutes of my time to setup the Google Website Optimizer. So what was the best combination?The winning combination was the original header, the shorter bullets with one removed, the original form, and the footer that had the added post script.I'm going to continue testing this page with a few different variations and see if I can't get it closer to a 50% conversion rate.So what does this mean to my bottom line?Well, if this were a PPC campaign I would have just cut my cost per conversion by 500%. If that was a large budget campaign, that could mean saving thousands of dollars per month. Overall, I have to say, the Google Website Optimizer is a great product, and the fact that it's free for Adwords advertisers is even better. Now if only they could clean up their search results..but that's a topic for a different story.You can sign up for Google Website Optimizer at http://services.google.com/websiteoptimizer
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